CoachBerk helps larger insurance agencies get found when people search for coverage, turn that traffic into quote requests, and win back lapsed and under-insured clients with reactivation campaigns.
Once you have multiple producers or locations, buying shared leads and hoping for referrals stops being enough.
The same lead is sold to several agencies, and your producers spend more time chasing than closing.
Captive agents and national carriers own the map pack in your towns, even where your agency has a stronger reputation.
Thousands of old quotes, lapsed policies and single-policy households sit in your agency management system with no follow-up.
Each service works alone, but they're built to feed each other. Ads data tells SEO what to build, and every lead feeds the reactivation engine.
Search, Local Services Ads and Performance Max campaigns built around the lines you most want to write.
Local and organic SEO so your agency shows up when people search for auto, home, business or life insurance near them.
Turn your existing database into a pipeline: lapsed clients, X-dates, stale quotes and cross-sell opportunities.
No long contracts or vanity reports. We start with a clear picture of where your agency stands and focus on the work that moves written premium first.
Start with a free growth planWe review your Google Business Profiles, rankings, ad account, website and tracking, and size the reactivation opportunity in your book.
A prioritized roadmap by location and line of business, with clear targets for calls, quote requests and bound policies.
Campaigns go live, pages get built and sequences start sending. We optimize weekly against cost per quote and cost per bound policy.
A monthly scorecard that shows leads, quotes, policies and premium by channel, not just impressions and clicks.
Generalist agencies learn your business on your dime. CoachBerk is built around how insurance agencies actually grow: X-dates, retention, rounding out accounts, carrier appetite, and producers who need warm conversations.
| Metric | Why it matters |
|---|---|
| Cost per quote | The truest measure of whether ads and SEO are pulling their weight |
| Quote-to-bind rate | Shows lead quality and producer follow-up |
| Map pack visibility | How often each office appears in the local 3-pack |
| Reactivated premium | Revenue won back from your existing database |
| Policies per household | Cross-sell progress that lifts retention |
Yes. CoachBerk works only with insurance agencies, with a focus on multi-producer and multi-location agencies that write personal and commercial lines.
Google Business Profile and on-page fixes often show movement within 30 to 90 days. Competitive organic rankings for terms like "home insurance near me" usually take 4 to 9 months of consistent work.
A reactivation campaign reaches the people already in your agency management system, such as lapsed policyholders, old quotes and mono-line clients, with compliant email, SMS and call sequences that bring them back to quote or cross-sell.
Most growing agencies run both. Google Ads buys immediate visibility on high-intent searches while SEO builds traffic you don't pay for per click. Search terms data from Ads also tells SEO which pages to build first.
Get a free 90-day growth plan covering your local rankings, Google Ads account and reactivation opportunity, with three priorities you can act on right away.